Thursday Night is the New "Black Friday?"

"Black Friday," a day after Thanksgiving which allows people to stay in bad lines outside of retail stores for good deals, has begun at an earlier hour than Friday morning.

According to the National Retail Federation, an expectation on sales for this "Black Friday" and throughout this holiday season is a growth of around four percent.

With "Black Friday" as the kick-off holiday, the ability to earn one-third of annual sales and profits amounting up to 40 to 50 percent means wages are high for retailers in the United States.

"I think spending is better for the economy...If you save all of your money that will only make it [the economy] worse," said Saiful Islam, a 21-year-old New York accounting student.

Across the nation, many of the larger retail stores found themselves with more staff than customers on Friday morning due to the earlier opening hours for "Black Friday." Many "Black Friday" shoppers embraced the opportunity to shop for good deals "before midnight or in the early morning hours," according to Reuters.

"I think it's [Black Friday] better earlier," said Renee Ruhl, a 52-year-old hotel worker outside of the Target store last year. "People are crazier at midnight."

According to Reuters, other "Black Friday" shoppers were not all satisfied with the earlier hours of the money-saving holiday. In order for Target to "save Thanksgiving" a petition was handed out which received approximately 371 thousand supporters by Thursday afternoon.

Earlier opening hours for "Black Friday" were meant for shoppers who could not "brave" crowds, according to Jason Buechel, a senior executive in the retail practice of consultancy Accenture.

Companies with declining sales, like J. C. Penny Co. Inc., used "Black Friday" as a test day for shifting strategies in hopes for higher sales, according to Reuters. 

Retail chains that did not decide to open in earlier hours for "Black Friday" were faulted by shoppers and stores lost out on possible sales. 

"They should open earlier," said 18-year-old Christian Alcantara. "I've been everywhere else and I've already shopped."

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